HOWWE WORK:

•STRATEGIC APPROACH

-Sharing business and marketing objectives
-Supporting management and stakeholders
-Capitalising on the brand and assets

•CUSTOMER RELATIONS

-Constantly sharing information
-Proactive
-Trasparency
-Reporting

•RESEARCH TOOLS

-Media Analysis
-Monitoring the market
-Corporate Reputation Survey
-Intelligence

•TACTICAL APPROACH

-Developing plans in line with company objectives
-Practicability
-Timeliness
-Checking and measuring results